Key Responsibilities:
- Plan and execute multi-channel digital campaigns to engage target audiences and track KPIs
- Generate creative ideas to differentiate services, launch innovative marketing and digital initiatives to boost engagement
- Manage social media and digital content to drive lead generation and enhance brand visibility
- Produce compliant campaigns (social posts, articles, educational videos) aligned with healthcare regulations and standards
- Manage paid media to optimize cost per acquisition
- Evaluate campaign performance and conversion rates, analyze ROI and service-line growth to optimize future campaigns
- Knowledge of Business Development and experience in co-marketing with B2B partners is advantageous
- Assist event projects, e.g. health fairs and corporate events
- Ad hoc projects as assigned
Requirements:
- Bachelor’s degree in Marketing or Business or Healthcare Management
- 6+ years digital marketing experience in healthcare providers or insurance
- Proven success in patient acquisition or healthcare service campaigns with measurable outcomes
- Proficient in Google Ads, SEO/SEM, and social media etc.
- Creative and good communication
We offer attractive remuneration package and fringe benefits to the right candidates. Interested parties please apply with full resume and expected salary to Human Resources Department, Hong Kong Baptist Hospital on or before 25 September 2026.
Online 網上申請/Apply Now
by Email – sending Resume to hr@hkbh.org.hk
by Mail – sending Resume to Human Resources Department, Hong Kong Baptist Hospital, 7/F, HKBH 105 Plaza, 105 Wai Yip Street, Kwun Tong, Kowloon
Note: The information provided will only be used for recruitment related purposes. All personal information on unsuccessful candidates will be destroyed within 6 months.
